Das Leben ist kein Ponyhof.

The help-seeking poster campaign was designed in an accessible and playful way with an intent to encourage seeking help for a variety of issues and to provide support.

Client: Zürcher Hochschule der Künste / VERSO

The idea is based on a German quote about the difficulty of life:
"Das Leben ist kein Ponyhof" — Life is not a pony farm.

Through subtle wordplay, it turns into Life is a pony farm. The poster shows a overview of the types of help available, while inviting the user to use the QR code, where all the necessary information is gathered in a comprehensive and structured way.