Ꝛadio Študent

donation campaign

A successful donation campaign with guerilla visual interventions in outdoor advertising.

With: studio ljudje
Client: RADIO ŠTUDENT

Posters expressed thoughts, facts and truths about the operation of Radio Študent. Later on, interventions and illustrations were added, which changed the meaning of the slogan.

The subsuquent texts create double meaning – in a witty way they entice the viewer to support and donate to the oldest European student radio.

Further explanation for non-slovenian speakers:

NEODVISNO POROČANJE.
INDEPENDENT REPORTING.
INDEPENDENT MARRYING.

Without illustration the text is read as Independent reporting, referencing Radio Študent’s history in reporting.

Poročanje also means marrying, and with illustration of marrying couple it gets both of the meanings, Independent reporting and Independent marrying.

OHRANJAMO AVTO~~NOMIJO.~~
KEEPING THE AUTONOMY.
KEEPING THE CAR.

Without illustration the text is read as Keeping the autonomy and with a striketrough it reads as: We are keeping the car.

~~KULT~~URA ZA VSE.
CULTURE FOR EVERYONE.
A LESSON FOR EVERYONE.

Without illustration the text is read as Culture for everyone but with striketrough its meaning changes to Clock for everyone which in Slovenian also reads as A lesson for everyone.

This poster was positioned directly in front of the Slovenian Parliament.

SVOBODA BREZ CEN~~ZURE.~~
FREEDOM WITHOUT CENSORSHIP.
FREEDOM(S) WITHOUT A PRICE.

Without illustration the text is read as Freedom without censorship and with striketrough it changes to Freedom(s) without a price.

POR~~OČANJE~~ BREZ MEJA.
REPORTING WITHOUT BORDERS.
LEEK WITHOUT LIMITS.

Without illustration context the text is read as Reporting without borders and later changes to a random meaning of Leek without limits.

VSI SMO RADIO ŠTUDENT.
WE ARE ALL RADIO ŠTUDENT.
WE ALL LIKE TO BE STUDENT(S).

Without illustration context the text is read as We are all Radio Študent and with striked O the meaning changes to We all like to be student(s).

The poster was signed with people working at Radio Študent (current&ex) and everyone was invited to show support with their signature.

radiostudent.si

Video: Evita podobnikar

Ljudje.si