MENT

MENT Ljubljana is a three-day music festival with a long tradition. It usually takes place in winter, but 2022 edition was moved to summer, which is reflected in the visual identity. 

with: Studio Kruh, Multipraktik
client: kino šiška

The visual identity follows the playfulness and diversity of musical styles presented at the festival. 

It uses a distinctive, perhaps even clumsy graphic language, which through simple drawings of various elements creates the lightness of a modern summer festival.

Smaller illustrated elements were created and used for various applications.