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Poster proposal for Hello Culture campaign in Slovenia.

The poster “Thank You for the Flowers” highlights the dual relationship to culture. On one hand, it expresses gratitude and respect; on the other, it warns of the risk that we too often forget culture or fail to give it enough attention. 

The symmetrical design allows for the poster to be turned around, symbolizing the individual’s choice, and it can be read with either an optimistic or cautionary tone. In the first arrangement, the bouquet is oriented correctly, emphasizing the flowers as a symbol of thanks given at the end of a cultural event.

In the second arrangement, the bouquet is inverted, underscoring the phrase “Thank you for the flowers” which in Slovene can act as a bitter commentary on a particular situation. With this duality, the poster encourages reflection: do we recognize culture as a valuable gift that enriches our community, or do we take it for granted? The text and visual elements highlight this contrast and underscore the importance of culture as a foundation of our identity and social cohesion.

For non-slovenian speakers:
Smaller text gives additional context on each of the posters, either positive or negative.
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Culture is not just February 8th. (Slovenian Culture day)

(positive) 
Flowers are a symbol of gratitude to artists—may this gratitude last.

(negative)
“Thank you for the flowers” can be either a sincere thanks or a bitter reminder of fleeting attention to culture."

Let’s support culture that connects, inspires, and enriches our community and let’s enable it to blossom all year round.